Gardens Alive! sells primarily through its nationwide catalog network and its online store. As of 2010, the company has annual sales of approximately $170 million, 60 percent of which was from garden-related business.
The company has expanded by aggressively purchasing other catalog companies, including expansion into gift and games after acquiring the assets of defunct catalog company BlueSky Brands in 2008.
It sells garden and lawn supplies, specializing in organic products under its namesake catalog. is a privately owned multi-title catalog company founded in 1984.